Rosendahl Design Group A/S Annual Report 2024 • Management’s Review Primary Activities Rosendahl Design Group is among Denmark’s leading design houses with eight well-known brands. We operate in five key markets (Denmark, Norway, Sweden, Germany and the US) and our products are globally available outside these markets through agencies. Our mission is to preserve and develop Danish design to make them available to the many. Denmark is our main market with more than 50 percent of the total turnover. Norway is our largest market outside Denmark with 20 percent of total turnover. In addition, both Sweden, Germany and the US are focus markets that we invest in to expand. Our products are primarily sold through our wholesale and retail partners, and we will continue to expand and engage these partnerships to continuously increase mutual value. Online is still a growing part of our business. Several of our major retail partners are increasingly applying an omni-channel strategy that incorporates physical stores with online plat- forms. Also, we have several customers which are pure online platforms. We have an outlet in Ringsted dedicated to discontinued products, and we operate an online platform that service thousands of customers each year, mainly by offering exclusive one-offs promotions and unique products. The company has sales companies in Norway, Sweden, Germany, the US and China. Rosendahl Design Group’s sister company, RDG Property ApS, primarily manages the company’s facilities in Hørsholm, Denmark. 13
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