Rosendahl Design Group A/S Annual Report 2023 • Management’s Review How We Design Our Design Principles Rosendahl Design Group’s design principles guide us in developing new products. They help us focus on the right things when developing designs that last for generations. They serve as a “positive resistance” that unleashes our creativity in a focused way, ensuring that we bring Danish design responsibly into the future. During 2024 the design principles will become deeply embedded within the brand strategies for each of our eight brands, as we revisit and strengthen the brand strategy for each brand individu- ally, interpreting the principles in each brand context. The products have an afterlife life The product is relevant Start of life End of Design that endures We bring Danish design traditions responsibly into the future Materials with respect for nature’s resources Product life The products are distributed responsibly Production processes in harmony with the earth FIGURE 2 ROSENDAHL DESIGN GROUP DESIGN PRINCIPLES 12
Download PDF fil