THE PRODUCT IS RELEVANT - A new product must always add essential value either because it features a new function, improvement on existing design, use of respon- sible materials, more responsible manufacturing practices, or draws on the talents of a new generation of Danish designers. There is always a balance between respect for the design heritage, a timeless aesthetic, and an uncompromising commitment to functionality, availability for the many, and creation of value for society. MATERIALS WITH RESPECT FOR NATURE’S RESOURCES - We insist on transparency regarding the materials we use. We always know where they are sourced, as well as their impacts on the climate, environment, and people (see Product Carbon footprint on p. 15). If there is a certification scheme relating to a material, a certified supplier will always be our first choice. It is our responsibility to find and experiment with new materials that reduce impact and contribute to restoring nature’s resources. (See Responsible choice and communication on p. 32). PRODUCTION PROCESSES IN HARMONY WITH THE EARTH - Production processes always meet high international standards and certification requirements. We see it as our responsibility to support the development and enrichment of our producers, and to collaborate with them in the development of new production methods that reduce environmental impacts and create space for people to thrive. THE PRODUCTS ARE DISTRIBUTED RESPONSIBLY - We use as little packaging as pos- sible without compromising on the safety of the product. All our packaging is certified where possible or made of recycled materials. Packaging and shipping are chosen to minimize negative environmental impacts (see Packaging on p. 21). DESIGN THAT ENDURES - Timeless aesthetics go hand in hand with long-lasting quality. With our deep commitment to quality and designing a range of product series that can be supplemented over time, we bring joy through the years. We pro- vide guidelines on the maintenance of our products. If a product can be repaired, we ensure the availability of replacement parts to make repair possible (see Prolong product life on p. 21). THE PRODUCTS HAVE AN AFTERLIFE - When a product can no longer be used or there is a need to dispose of it, we give guidance on the product’s afterlife so that it can be resold, reused or recycled in the best way possible. 7
Download PDF fil