ETHICAL BUSINESS (Governance) VALUE-CREATING WORKPLACE (Employees) RESPONSIBLE INNOVATOR (Customers) Social ambition We bring Danish design traditions into the future – responsibly ENVIRONMENTALLY CONSCIOUS BUSINESS (Environment) ENGAGED PARTNER (Community) Our responsibility Based on our social ambition, we have developed a strategy to organize our responsibility efforts. The wheel illustrates how we are taking action in all areas where we operate and have a potential negative or positive impact. We are responsible for our employees, our customers, partners, local community and the environment. Linked to the 5 areas are our 10 promises, which will be elaborated upon in each section of this folder. 5
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